You might think why a certain sign board was placed at a location, did anyone see it? Will anyone see it? Or even if anyone saw it what difference would it make? Is it going to stop someone from parking? The problem is that there is not enough awareness about safety signs and no such check over following or break these signs. Marketing campaigns are being designed by companies who own this work to generate know how between people. Sometimes placing a simple sign board would be considered a waste of money but every sign serves its own purpose. It varies from person to person how you perceive these signs.
Road safety signs in Melbourne like stop, start, go, no parking, single lane, double lane, diversion, area under construction are installed at places to provide people with convenience and notify them with any changes in that area. In the west, the culture of following signs is made very strict and if someone breaks the rules he or she is penalized at the spot. In east, signs like no parking are not taken really seriously because of lack of check and balance. Signs benefit the most for disabled people who can understand these signs and get a better know how rather than being confused and seeking for help which they might not get at times.
Apart from road signs, signs play a huge role in hospitals as patients get information and other people who visit the place. Lifts, stairway signs help out people. Also areas where not every person is allowed to go due to high ultra-violet rays like MRI rooms, CT scan rooms are notified by placing signs. On highways and motorways, LED signs are placed due to low visibility in the night and to minimize the risk of accidents. Bright and striking colors are used at motorways to get attention like yellow. Signs that promote a message for example smoking kills, or speed thrills but kills can stop you from actions which are not good for you and the people with you.
Promotion and advertisement signs help your business to get better recognition and prominence in the minds of the customer, it is also a type of below the line marketing where physical appearance is fulfilled through placing logo boards or symbol of the companies or brands in places where it is located or where the its service is being operated. For example Food Panda places its sign or board outside restaurants: this enables customers to visually remember that this café or restaurant has Food Panda service and also the increasing rate of seeing that board every other place gives the impression of a growing business which is both healthy and progressive. Research and innovation opportunities are being explored to find what better ways could be used to make signs more practical and beneficial to the society.